Sale strategy is continuing to prove successful as last months rate increase continued to profit Universal.
Demand in Orlando and Tampa has shown to be steadily increasing. Weekend demand in Miami has leveled out slightly.
With general demand still up it seems logical to try to find the threshold of the maximum car rental rate.
I decided to again raise rental rates across the board in all regions, weekday and weekend alike. However this time the rate increase would be more conservative.
In tracking Florida market metrics, we have found that Orlando continues to be split for business and leisure travel. Miami and Tampa show to be areas that travelers frequent more for business.
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