May 2012

The rate increase for April showed to be successful while still maintaining 100% capacity for fleet rental.  Universal's market share has remained steady in all regions.  Demand has also increased in all regions as well.  Demand increase seems to indicated that there is still untapped value in Universals fleet.  I decided to again increase rental rates in all regions to capitalize on current demand.  The most aggressive rate increases will take place in Orland where demand is the strongest.