Again, the pricing strategy is paying off! The biggest success is in Miami where weekend capacity has risen to 95%.
Our competitor has shown to continually mirror our pricing strategy with a safe margin of caution.
With demand still increasing, I decided to increase rates again in Orlando and Tampa. I also increased rates for weekday rentals Miami as well.
I decided to hold the Miami weekend pricing with the anticipation that increased demand would bump the weekend fleet capacity to 100% utilization.
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