Holding on weekend pricing for Miami proved to be the right thing to do. Miami weekend rentals are now at 100% capacity.
Market forecasts continue to predict decline in demand even though the number of unfilled car rentals (demand) continually increases.
On a side note, Universal's Miami market share dropped from 55% to 54% for the month. However market share has held steady in the other regions of Florida.
I decided to increase pricing again but this time across the board. I raised pricing according to demand in each region for weekday and weekend rates.
No comments:
Post a Comment