The success of the past ten months have been good for Universal. July's rate increase was a success. Universals fleet has bee utilized at full capacity for six months straight.
Market forecasts and sale history are indicating that Universal is starting to enter its seasonal lull. With the exception of Tampa, car rental demand has plateaued in Florida.
In light of the current market outlook, it would be prudent to approach the slow season with caution. I have decided that it would be wise to throttle back the Miami weekend rental rate by $0.50 and hold the remaining pricing steady with no rate increases for the month.
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