The previous months strategy proved to be successful. Weekend utilization improved to 100% for Tampa and 83% for Miami.
Demand has continued to increase on the weekday in Tampa and Miami. Demand has also shown an increase in Orlando. With so many unfilled orders it seemed logical to increase pricing where demand was high.
In order to maximize the weekend fleet capacity in Miami, I utilized m break-even calculator to help me predict the an optimal rental rate.
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