Last months rate increase was very successful. The rate increase allowed Universal to continue to profit while maintaining 100% utilization of fleet capacity in all Florida regions for weekday and weekend rentals.
Universal's competition has continued to mirror pricing adjustments with the exception of the weekend Miami rates. Our competition has held steady on their Miami weekend rate of $33 for several months now.
As we have continued to increase our prices to meet demand we have been targeting our most aggressive price increases in Orlando where demand is the highest.
As demand continues to increase in all regions, I have decided that it would be wise to increase rates again for the upcoming month.
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